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Illegal Length formulation hits stores in 2012.
December 20, 2011
By: TOM BRANNA
Editor
Category leader Maybelline is taking its mascara empire to the next level with Illegal Length Fiber Extensions Mascara ($8.95), due out in January 2012. A Maybelline New York first, this new mascara, available in five shades, features fiber-extension technology for longer-looking lashes—4mm visibly longer looking lashes to be exact, according to the company. How does it work? Maybelline New York incorporates 4mm black fibers into our formula. These elongated, dark fibers provide a dramatic, “...
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